How I Create WhatsApp Chat Style Promotional Videos for Brands 📱
Social media marketing is constantly evolving, and brands are always looking for creative ways to tell stories. One format that works really well is a WhatsApp-style chat conversation video, where a group of people discuss a product naturally.
Recently, I created a chat-based promotional video for a clothing brand, where a group of girls chat in a WhatsApp group about outfits. In this article, I’ll walk you through the exact process I use to create these videos.
Step 1: Plan the Chat Participants
The first step is deciding who is part of the conversation.
For a chat-based promo video, I usually create a group of participants that feel realistic. For example, in this project I used a group of girls chatting about outfits.
At this stage, I prepare:
Participant names
Profile pictures for each person
The group name
A group profile picture
This helps make the chat look authentic and relatable.
Step 2: Prepare Profile Pictures
Each participant needs a profile picture to appear in the chat.
I make sure:
All images are square format
The style matches the brand’s aesthetic
The images look like real social media profile photos
These small details make the chat feel more natural and believable.
Step 3: Write the Chat Conversation
Next, I write the chat script.
The goal is to make the conversation feel natural rather than promotional.
For example, the messages might include:
Someone asking for outfit suggestions
Friends recommending the clothing brand
Reactions and excitement about the outfits
This creates a story-driven promotion instead of a typical advertisement.
Step 4: Generate the Chat Animation
To create the chat animation, I use the website:
This tool allows me to:
Add participant names
Upload their profile pictures
Enter the chat messages
Generate a chat animation video
Once the chat sequence is ready, I export the animation video.
Step 5: Import the Video Into an Editing Software
After generating the chat animation, I bring it into an editing software.
Some tools that work well include:
DaVinci Resolve
Canva
Premiere Pro
CapCut
The chat animation becomes the base video layer for the project.
Step 6: Recreate the Phone Screen Interface
To make the video look like it’s happening on a real phone, I recreate the smartphone interface elements.
I add:
The time clock
WiFi signal icon
Battery icon
These icons are placed at the top of the frame, just like on a real phone screen.
Step 7: Add the WhatsApp Group Header
Next, I recreate the WhatsApp group header.
This includes:
The group profile picture
The group name
Using the text tool and image tool, I position these elements above the chat area so the layout resembles a real messaging app.
Step 8: Add Message Sound Effects
Sound design is an important part of making the video feel realistic.
I add:
Message notification sounds
Texting sounds
You can find these on platforms like:
YouTube
Epidemic Sound
Free sound effect websites
Each sound effect is timed exactly when a message appears.
Step 9: Align Everything for Realism
This is the most important step in the entire process.
Every element must be positioned correctly:
Status bar icons
Chat window
Group header
Even small alignment mistakes can make the video look less realistic, so I spend time making sure everything matches a real phone screen layout.
Step 10: Export the Final Video
Once everything looks good, I export the final video.
For social media content, I usually export in vertical format (1080 × 1920) so it works perfectly for:
Instagram Reels
TikTok
YouTube Shorts
The result is a clean, engaging WhatsApp-style conversation video that feels natural and relatable.
Final Thoughts
Chat-style videos are a simple but powerful storytelling format for brands. They make promotional content feel casual, relatable, and engaging, which works especially well on social media.
By combining:
Chat animation tools
Video editing software
Sound design
Proper layout design
I’m able to create realistic phone-based storytelling videos for brands.
